MEDIA IN CURRENT ERA

Introduction

Today's society is inundated with images and sounds. The media has a significant impact on how we view the world and ourselves. It can shape our opinions, create stereotypes, and influence our behavior. However, the media also has the ability to inform and entertain us.

With the advent of the internet, and the proliferation of smartphones, there has been a tremendous change in how information is shared and consumed. The traditional media landscape has been completely redefined, with new platforms emerging to offer unique perspectives on events and stories. This has created a more fragmented and complex media landscape, where different sources can provide conflicting or even misleading information. In this era of instant gratification, it can be difficult to separate fact from fiction when it comes to news stories. As a result, it is important for individuals to critically examine information before making decisions.



Social media: Easily connecting to a large audience

Social media has become a powerful tool for journalists to connect with their audiences. Journalists use social media platforms to share their stories, gather information, and interact with their readers. Social media can be a very effective way for journalists to connect with a large audience.

Journalism is a profession that uses different mediums to connect with a large audience. Social media is one of the most popular forms of journalism and it has become an important tool for reporters to connect with their audiences. Journalists use social media platforms to share their stories, gather information, and interact with their readers.

One of the best ways to connect with a large audience is through mass media. However, in order to be successful, social media needs to be used in conjunction with other forms of media. For example, Twitter can be used to share links or articles on other websites or blogs. By doing this, social media not only helps build relationships with larger audiences but also provides valuable content for followers.



Fake news: The danger of unreliable sources

According to various research, nearly half of all Indians get news from social media. In addition, 37% of all news consumption takes place on mobile devices, which leaves many people more susceptible to fake news.

In the current era, fake news circulates easily. This is especially true in India, where rumors and false information are often spread via social media. In some cases, this can lead to real-world consequences, such as hate crimes or political instability. To prevent the spread of fake news, both social media platforms and the media itself need to be more vigilant about identifying and reporting it.

The problem of fake news has been in the news recently. A recent study found that one third of all Indians get their news from social media. This means that a lot of people are getting their information from sources that may not be reliable. Sources like fake news websites can have a big impact on the way people think about the world. These sites are designed to spread misinformation and conspiracy theories. They can also influence political decisions. If you want to be sure that the information you're getting is accurate, you should use reliable sources.



Political correctness: How far is too far?

The term "political correctness" has become a contentious topic in recent years. Some argue that it is necessary to be sensitive and inclusive in order to create a more diverse and inclusive society, while others claim that the term is overused and has gone too far. The term "political correctness" was first used in a political context during the mid-1960s. Its use was intended to be pejorative. Political correctness has infiltrated the newsroom, with journalists fearful of offending anyone. Some say this is a good thing, while others believe it's gone too far.

Political correctness in news has become a hot topic due to the growing concern over how to be sensitive to different cultures without alienating readers or viewers. Some journalists argue that strict adherence to political correctness can hinder reporting and create an environment of hostility and suspicion. Others contend that excessive PCism leads to censorship, which stifles free speech. Is there a happy medium between sensitivity and freedom?



The issue of political correctness has been in the news lately. Newspapers and television stations have drawn criticism for censoring language and topics. For example, a California TV station was forced to apologize after broadcasting an ad for a car dealership that said "We don't care if you're black, white, brown or yellow- we'll sell you a car." Defenders of political correctness argue that it is important to be sensitive to different cultures and that certain words or topics can be offensive to certain groups.


Entertainment: Bland and recycled programming

The current state of television is not something to be excited about. With bland and recycled programming, there's hardly anything to make viewers stay tuned in. Shows are now shorter and less complex, leading many viewers to switch channels or turn off their televisions altogether. Unfortunately, this trend is only going to continue as the industry shifts from cable and satellite providers to streaming services.



There is something undeniably stale and repetitive about the way that news programs typically present their content. After all, it's not like we can't scroll through our social media feeds or watch TV shows or movies without being bombarded by recycled programming. Granted, there are a few exceptions to this rule, but for the most part, news programs seem to rely on the same tired topics and recycled footage.

This lack of originality has had a negative impact on how viewers perceive journalism as a whole.


Conclusion

In conclusion, it is evident that the media plays a significant role in our society. While it has the ability to inform and educate, it can also be used to manipulate and control. As technology advances, so too does the media. It is important for us to be aware of the different types of media and how they can be used to influence our thoughts and actions. We must also be vigilant in questioning the sources of information we receive and thinking critically about the messages that are being presented to us.



This article is written by Apurv Kumar of KLE Society's Law College.

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